Isn't it time that competitors who compete in different niches within the same product learn to just leave each other alone?
Blockbuster has been around forever, right? Then, Netflix comes along, providing online rentals and prepaid postage envelopes so you can avoid the store experience altogether.
So Blockbuster gets into the mail-online market. And now, the online system has a brand new perk that Blockbuster is advertising. Get this - now, Blockbuster has provided an option for those who use their online service... they can return them in the store, and check out other titles in the store!
What a concept! What a brand new idea - video rentals in a store! I can't wait to sign up for my online, mail order service so that I can avoid the "store" experience, and then take advantage of these brand new "stores" where I can return my video rentals.
I can't wait for Peapod to offer a brand new online "store" experience, where you order your groceries online or on the phone, and then are offered the convenience of heading to their store and selecting those items from convenient "shelves" organized by food group.
